Homerun
April 15, 2026
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4 min read
How Is Selling AI Different Than Selling Anything Else?
We asked 300 presales pros at Demofest London how their presales motion changed now that the products they are selling all have AI-enabled capabilities. Spoiler: it's not the same as the "before times."
We joined a recent webinar to share the workshop insights and audience polling data. For example, when we asked the audience, "How is selling AI different than selling anything else?" the key themes were:
- Customer Education First – Buyers often don't know what they need.
- New Buyer Stakeholders – Deals involve more execs and risk leaders demanding proof and trust.
- Differentiation and Proof – Cutting through hype requires tangible evidence and explainability.
In summary: Selling AI must be more consultative. Teach, reassure, and prove, balancing vision with validation.
In the webinar, we cover seven more workshop insights like this one, plus all the polling data on how presales teams are selling AI and using AI to sell.
And when you are ready to sell like the best-of-the-best presales teams in this new age of AI-enabled everything, check out the Homerun Presales platform for your presales infrastructure, and 2Win! to upskill your technical sellers to elite level.
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