Homerun
May 13, 2026
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4 min read
Your Presales Team Is Sitting on Data Everyone Else Wants
Every presales leader wants to show the impact their team has on the business. Too often, though, that impact is buried in a handful of custom fields in Salesforce rather than shared meaningfully across the organization.
The reality is that SE, SC, and SA teams learn incredibly valuable information as they work deals — information no other team in the company has access to, but that nearly everyone wants.
Consider what different teams could do with this data:
- Sales wants to know which technical blockers are putting deals at risk, so they can strategize before losing them.
- Product wants to understand which product gaps are costing deals, so they can offer workarounds and prioritize the roadmap accordingly.
- Customer Success wants a complete record of everything demonstrated, discussed, tested, and committed to during the technical sales cycle, to preserve the goodwill built during the sales process.
- Product Marketing wants to know what separates a good technical fit from a bad one, to sharpen ICP definitions, collateral, and lead generation.
- Leadership wants to know how the company can close more deals, faster, to hit revenue and growth targets.
Presales teams already have the data to help every one of these functions succeed. Sharing it is how presales teams make their impact visible, demonstrate their value, and earn a permanent seat at the table.
For teams unsure how to capture this data — or worried about adding administrative burden to their SE/SC/SA team — Homerun Presales offers a purpose-built solution. Homerun has an eight-year track record working with presales teams from public companies to startups, and customers describe it as world-class presales infrastructure with the AI capabilities modern teams need.
Book a demo below to see how Homerun can help your team capture and share its impact.
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