Homerun
April 15, 2026
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4 min read
How AI Is Changing the Way Presales Teams Sell
A recent webinar shared workshop insights and polling data from the event. When attendees were asked how selling AI differs from selling anything else, three themes stood out:
- Customer education comes first. Buyers frequently don't yet know what they need.
- New stakeholders are involved. Deals now include more executives and risk-focused leaders demanding proof and trust.
- Differentiation requires proof. Cutting through AI hype requires tangible evidence and explainability, not just vision.
In short, selling AI requires a more consultative approach — one that teaches, reassures, and proves value, balancing vision with validation.
The full webinar covers seven additional workshop insights, along with complete polling data on how presales teams are both selling AI and using AI to sell more effectively.
For teams ready to sell like the best presales organizations in this new AI-driven landscape, Homerun Presales offers the infrastructure to support your team, and 2Win! offers training to upskill technical sellers to an elite level.
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