Get your CRO’s attention with information that they don’t have and earn your seat at the sales forecast table. The sales forecast is mission-critical to your C-Suite. It drives planning, budgeting, and decision-making. Sales has traditionally owned the sales forecast narrative, but presales is becoming a key contributor.

We’ll explore how to structure your presales process to generate new forms of presales data related to deal health, risks, progress, and key activities. We’ll talk about how to align with your sales counterparts to assess the real status of your deals, escalate and reconcile mismatches (AE has it in Commit, but your SE is concerned), and jointly define the sales forecast narrative.

When done right, you boost your win rates and improve your sales forecast accuracy. Win-Win! And in the next sales forecast meeting… feel free to choose the comfy seat at the table. You earned it!